Sixteen years after they were inducted into the Rock and Roll Hall of Fame, and 23 years after their last top 10 hit ("Come Dancing"), the Kinks are in the spotlight again -- thanks to a number of TV spots that feature their distinctive pop music.
A couple of weeks ago, the British band's top 10 hit from 1964, "All Day and All of the Night," helped launch a new Tide campaign. In the coming weeks, the group's "I'm Not Like Everybody Else" and "Everybody's Gonna Be Happy" will be heard in spots for IBM and Abbott Labs, respectively.
Additional licensing opportunities for the Kinks' music are in the works, says Kenny Ochoa, VP of film/TV licensing at Sanctuary Records Group, which represents the group.
Even though many of the songs used were not big U.S. hits, Ochoa credits this "Kinks renaissance" to the timelessness of the band's music, which has influenced many of today's rock bands.
Anything that gets the Kinks some exposure I support. Of course, it doesn't say in this article whether the Kinks are the ones making the money off the ads. I hope they own their catalog and not someone like Edgar Bronfman.