Trent Reznor has an interesting take on how to solve the free-download problem (
stereogum):
It kind of gets into the bigger picture that you've had to face as a musician over the last few years, which in my mind was a bitter pill to swallow, but it's pretty far down the hatch with me now: the way things are, I think music should be looked at as free. It basically is. The toothpaste is out of the tube and a whole generation of people is accustomed to music being that way. There's a perception that you don't pay for music when you hear it on the radio or MySpace.
...
In my mind, I think if there was an ISP tax of some sort, we can say to the consumer, "All music is now available and able to be downloaded and put in your car and put in your iPod and put up your a-- if you want, and it's $5 on your cable bill or ISP bill."
What I like about this is that he embraces technology and pisses off his fans. I don't know if Reznor qualifies for Advancement based on his music, but stuff like this certainly merits attention. Plus, he's
totally buff these days.
Trent Reznor has an interesting take on how to solve the free-download problem (stereogum):
2 comments:
his recent release merits Advanced Placement - it is a concept album full of thinly veiled stabs at the current US government....but that's not the best part - the report piracy phone # on the packaging sends you to a frantic voice going on 1984 BigBrother style for a few minutes. Liner notes inside the album reference a series of websites Reznor created just for the album, but which do not reference the album (or him) at all; instead they serve to further the fictional dystopia the album tracks describe. no wonder he wants to give his music away, it seems he has found a way to virally market his own music and make money off the ads on his sky-is-falling websites. now that he's sober i guess the man has a lot of time on his hands.
more examples of potential advancement:
- singing backup on a tori amos track
- assembling stellar eclectic, but not hipper-than-thou, soundtracks for natural born killers and lost highway
- growing up. he's embracing maturity in his music and his life, rather than desperately grasping onto his angry/depressed image.
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