Friday, June 11, 2010

Advanced Genius Theory on EW Book Blog, Shelf Life

See it all here, and read a snippet below:
Do people ever argue with you? Do they say, ‘So and so isn’t Advanced, what are you talking about’?
First they dismiss the idea completely, and think I’m joking. I say no, I’m not joking. Then they get mad at the idea, because they think Well, if you’re just saying that everything they do is good, then you’re giving all the power away of discernment. Once I tell them Well, the reason why I feel like it’s ok to say that whatever Lou Reed produces is going to be good is because he did good work for 25 years and why would he all of a sudden become wrong, then they’ll kind of be mad. Then they’ll come back to me an hour later and say, What about Prince, and I’ll answer. Then they’ll come back later and say, What about George Clinton, and I’ll say No, he’s not, and they’ll get mad again. Then they’ll come back with a few more guesses and once they’re right few times, they become addicted and won’t leave me alone! That’s usually what happens. Some people won’t even entertain the idea, and I think that is to their detriment.
What made you decide to write this book? Were so many people asking you for the rules you decided to make this handbook?
Partially that. People kept asking about it after basically 15 years or so of talking about it. Different people would ask, and it always seemed to catch on with people. I’m not necessarily great at figuring out what people care about. I can’t pitch articles, I can’t do any of that stuff, but this seemed to have some broad and lasting appeal. It wasn’t a purely commercial idea, although selling out is advanced, so I’m not ashamed to say it. [laughs] It struck me that it did have some appeal, and when I started to bat the idea around I started to see that there was more to it, and it started to develop as a more holistic look at art and genius and our perception of those things. It started to be more of a way of life and a way of looking at life than just a way to explain Lou Reed’s bad haircut.

After you read it, why not join the Advanced Genius Theory facebook group? Would love to have you.

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