On 2001's Summer Days, Bob Dylan sang, "I'm drivin' in the flats in a Cadillac car," a lyric that comes to life today in the debut of a multiplatform ad campaign for Cadillac. In a 30-second TV spot, the music legend, sporting a cowboy hat and shades, steers a black 2008 Escalade across California's Antelope Valley before stepping out to survey the desert landscape.
He utters one line: "What's life without taking a detour?" The ad also plugs XM satellite radio, a standard feature in the luxury SUV and home to Dylan's weekly Theme Time Radio Hour, which this Wednesday finds the bard spotlighting songs about the iconic auto.
In a long-form online vignette (viewable now at xmradio.com and starting Wednesday at cadillac.com and mycadillacstory.com), Dylan cracks, "You know what's even better than a great road tune? Not having some DJ talking all over it. Unless, of course, that DJ's me." Print and online ads begin in November.
As most of you know, there is no such thing as selling out if you have a record contract, and Bob Dylan (and Lou Reed, of course) have known this for a long time. Dylan gets a bonus because he's plugging his XM radio show (Advanced Artists embrace technology).