Casale and Mothersbaugh only hint at the group's new look, but corporate America appears to be the primary target of its social satire.What do I think? I think it's Advanced.
"We're playing ball with corporate society," Casale said.
The band has re-signed with Warner Brothers Records and hired an ad agency to help shape its image, he said.
"The idea was that Devo was going to turn around their reputation for being hermetically sealed and not playing ball with society," Casale said.
Instead of being an art band targeting a niche following, Devo is now using focus groups to choose which songs to include on its next CD and what clothes to wear onstage, he said.
"We want to know what you think," Casale said. "Just like CNN says 'What do you think?' We want to know."
"There's color studies going on, different costumes being shown to people, different mixes of songs, and we're letting people kind of direct us toward a final product," he said.
The goal is for Devo to "penetrate every nook and cranny of our technologically advanced pop culture in the coming year," a recent news release said. "With an arsenal of new songs, videos, fashions, apps, toys, games, live performances and more, we will reach out to create something for everybody."
Wednesday, February 17, 2010
Devo is back, but with a new look and plan: