As you may remember, I predicted that Dunkin' Donuts will soon lose the "donuts" part of their name, just like Kentucky Fried Chicken became KFC. Well, tonight I saw a commercial tonight celebrating their latte, called the Dunkin' Latte. My guess is that by Thanksgiving, they will call themselves just Dunkin' and use a slogan like "We're more than just donuts" in an attempt to get more of the Starbucks crowd. The question is, will they also use "Sweet Home Alabama" as their theme song? Also, as you might expect, this whole post is an excuse to use the headline "Dunkin' Chic."
Wednesday, December 06, 2006
Dunkin' Chic
As you may remember, I predicted that Dunkin' Donuts will soon lose the "donuts" part of their name, just like Kentucky Fried Chicken became KFC. Well, tonight I saw a commercial tonight celebrating their latte, called the Dunkin' Latte. My guess is that by Thanksgiving, they will call themselves just Dunkin' and use a slogan like "We're more than just donuts" in an attempt to get more of the Starbucks crowd. The question is, will they also use "Sweet Home Alabama" as their theme song? Also, as you might expect, this whole post is an excuse to use the headline "Dunkin' Chic."
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