Monday, August 23, 2004

Advanced Mop Tops

By "mop tops," of course, I'm referring to Swiffers. You may have noticed recently that the makers of Swiffer are using "Whip It" (with different lyrics) in commercials promoting the product. If you thought that the imitation of Mark Mothersbaugh's singing was perfect, you were wrong. It actually was Mark Mothersbaugh singing: "When you've got a dirty floor/ You need Swiffer " and "With Swiffer—place looks great! It's not too late! Swiffer's good!"

This is somewhat old news (see here for Slate's take on it), and I'd almost forgotten about it. But I saw the commercial the other night, so I had to mention it.

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