Friday, July 08, 2005

All Dave, All Morning

Here's something I like from billboard.com:

Infinity Broadcasting isn't commenting on an online report penned by a former Howard Stern Show regular that suggests David Lee Roth will be one of the personalities that ultimately replaces Stern on the airwaves. Chaunce Hayden, a gossip and celebrity writer for New York/New Jersey entertainment guide SteppinOutMagazine.com, writes that "an Infinity source has confirmed the signing."

...What is certain is that Roth is among many entertainers that Infinity has auditioned on-air since Stern's bombshell announcement last year. Infinity execs have repeatedly made it clear that they are not looking for a singular personality to succeed Stern.

In April, Infinity president of programming Rob Barnett told Billboard Radio Monitor he was working with Roth in Boston at classic rock station WZLX. "The station has kind of turned the town on its ear with cab drivers, waiters and waitresses and employees of Barnes & Noble talking about this amazing guy on the radio," Barnett said. "It's an example of just being able to surprise and entertain your listeners without necessarily giving them the exact same menu every day." In Boston, Stern is heard on Infinity modern rock station WBCN.

The Diamond Dave-as-morning-man idea actually sprung from an Infinity station 3,000 miles away. VP of FM talk Jack Silver put Roth on the air for three hours earlier this year at KLSX Los Angeles, which Silver programs. "We were so taken by that performance that we created a stunt here in Boston to give classic rock listeners the opportunity to hear him all week long," Barnett said in April.
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This is the best idea I've ever heard.

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