Tuesday, July 19, 2005

HitClick or MissClick?

Here's something new:

HitClick.Net officially opened its doors to the general listening public today, signaling the beginning of what its owners believe will be a brand new way to find new independent music on the Internet. The HitClick Independent Music Network is one of the first of its kind, not only offering independent MP3 reviews, featured unknown artist coverage, an independent music community and news, but also unveiling its new "band finder"; a special tool designed to help everyday lovers of independent music quickly find new and unknown bands and artists worldwide.

"The difference is you can actually search from scratch, from nothing," says HitClick owner and content editor Avallon Julian DeBrill. "There are tons of places to search for all kinds of stuff, but the difference is they all assume you know what you’re looking for to begin with. When you’re looking for a new band, or a new artist, you’re thinking in abstract terms — you’re looking for something that feels like this, sounds like that, sung by a him or her, mixed with that, and so on. What we created is something that works just like that. You can actually get as specific as you want not even knowing what you want in the first place. And that’s what I think it is we all want."

..."The idea is that a fan can sort of string together all sorts of terms with virtually no limit to how specific they can get," says Courtney O., one of HitClick’s staff music reviewers, "you can find yourself in a mood for a ‘Romantic moody tribal electronic female driven post rock solo artist from queens new york that sounds like Fru Fru and nine inch nails’ and use the tool to pin it down. The funny thing is, with all the new bands we’ve been getting in the Finder, you’ll probably find it."

A simple search at HitClick using the finder confirms Courtney’s theory — nearly 213 bands match these terms, including New York’s Ailanthus, described as "Dark industrial infused rock with femme fetale vocals". "Bands and artists with more matches come up first. Less specific ‘single term’ matches show up near the end of the list, just in case you feel like paging through them all."
Is it wonderful new tool that will revolutionize the industry? Or will it be yet another fly-by-night site that will be yanked after the rich guy who thought it was a good idea realizes it won't make him any money? See for yourself here.

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