I found a rather interesting article about advertising on a PR website. Unsurprisingly, the writer doesn't believe that musicians who appear in advertisements are doing anything shameful. I believe that, too, of course, because once you've mad any money as musician and especially if you get signed, you've already sold out. He points out that almost everything they do is an advertisement for someone--amplifier companies, guitar makers, radio stations, magazines, and so on--so it's pretty silly for them to claim that they don't do advertising. This paragraph caught my eye:
Ads and entertainment go hand-in-wallet in many other ways, some pretty strange. In music alone, we have all wondered about Bob Dylan's "Love Sick" in Victoria's Secret commercials (not to mention Mr. D himself smirking between shots of the lovely bodies wearing the lingerie). But don't overlook Keith Richards in the "Cover Girl" ad while "Honky Tonk Women" plays, or Willie Nelson's "Red Headed Stranger" in the Herbal Essence spot, or Iggy Pop's liquor/drug/sex-soaked "Lust for Life" blasting throughout the Royal Caribbean commercials. (Love to work with the Account Executive who was able to sell that concept!)
There's a lot of advancement in that paragraph. And I, too, have always wondered how they sold "Lust for Life" as a cruise-ship theme song. Assuming he's getting the royalties, Iggy Pop must laugh everytime he gets one of those checks.