Here's something that has Advanced Theory Blog written all over it, from Billboard:
"U2 and Green Day will debut their collaborative cover of Scottish punk band the Skids' 'The Saints Are Coming' during a live performance on Sept. 25 at the Louisiana Superdome in New Orleans. The show will serve as the official reopening of the venue prior to the New Orleans Saints' Monday Night Football game against the Atlanta Falcons.
ESPN will broadcast the performance live, while Rhapsody will offer a live audio stream. Afterward, the performance will be available for purchase via Rhapsody, with proceeds to benefit the instrument replacement fund Music Rising, co-founded by U2 guitarist the Edge."
So we have a collaboration on a cover with a band most people wouldn't think is worthy of carrying Adam Clayton's jumpsuit (though you have to admit the write a catchy song), a tie-in with a football game, using a sports channel for the song's premiere, and simulcasting using new technology. That's an Advancement grand slam if you ask me. But the question is, are U2 still just pretending to be Advanced?