Don't be surprised to find a checkered flag soon amid the black-and-white KISS face paint of tongue-wagging bassist Gene Simmons. Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League, the open-wheeled circuit announced.
The promotion campaign features a 91-second anthem called "I Am Indy" co-authored by Simmons, performed by the band BAG. The lyrics, which repeat the song's title "I Am Indy," preach about individuality and top-speed performance: "I am everything I want/ I have everything I need/ I know exactly what to do/ 'cuz I am Indy."
"It's a personal statement that's a sort of personal allegiance to the United States of Indy," Simmons said.
I never thought I'd see the day when Gene Simmons would sell out.