There is a nice little interview with Ahmet Ertegun at Slate. If you don't know his story, here's a little background:
In 1947, [Ertegun], the 24-year-old son of a distinguished Turkish diplomat, borrowed $10,000 from his dentist and, with his older brother Nesuhi and another friend, formed Atlantic Records. Over the next 50 years, Ertegun would discover, sign, popularize, and/or produce Ray Charles, Bobby Darin, Aretha Franklin, the Rolling Stones, Otis Redding—who called him "Omelette"—Bette Midler, Wilson Pickett, Percy Sledge, Booker T. and the MGs, Sam and Dave, Cream, the Bee Gees, Led Zeppelin, the Coasters, John Coltrane, Charlie Mingus, Roberta Flack, the Spinners, the Allman Brothers, Genesis, Foreigner, Pete Townshend, Stevie Nicks, Buffalo Springfield, the Blues Brothers, Tori Amos, and Phil Collins, among others.
The interview includes lots of good stuff about people he played with, his family's relationship with Ataturk, and, of course, what it's like to be played by Booger.