Tuesday, January 04, 2005

U2: Apples and Oranges

Here's something good from billboard.com:

Bono and the Edge won't be on hand to rub shoulders on stage with Ashlee Simpson, Kelly Clarkson and Trace Adkins, but U2 will have a presence during tonight's (Jan. 4) FedEx Orange Bowl 2005 National Championship Game halftime show. A two-minute version of the video for the band's "All Because of You" will receive its world premiere during ABC's live broadcast of the game.

The clip will be seen as the background for highlights of the first half of the game between the University of Southern California and Oklahoma at Miami's Pro Player Stadium.

The game and halftime festivities will be broadcast live on ABC. Following the halftime airing, the full video will be available on demand through ESPN.com. The full song will also provide the soundtrack for highlights of the game during the midnight (ET) broadcast of ESPN's Sportscenter.
One thing U2 knows how to do is promote itself. I think the deal they have with Apple is really brilliant, and this deal with the Orange Bowl will expose their new single to millions of people who may not be U2 fans. I also love that you can see the video at ESPN.com because, as I've written before, appreciating sports is Advanced.

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