It must be hard writing a blurb about a Lou Reed concert. After all, anyone who is interested in him would already know everything you could fit in a blurb, and anyone who isn't interested in him wouldn't be convinced by anything you could fit in a blurb. It's even harder writing a headline for a blurb that will not enlighten or convert anyone. Still, I had to laugh when I saw the headline for this particular blurb about Lou Reed's upcoming performance in Manchester because it shows a heroic lack of effort:
"Take Walk on the Wild Side With Lou."
Now that is an Advanced headline. (Lou Reed has long cultivated the idea that he is a one-hit wonder, which is also Advanced.)